Meet Julie
I build marketing organizations that solve business problems.
Throughout my 12+ year career, I've been drawn to complexity: organizations with fragmented go-to-market strategies, underperforming marketing functions, disconnected teams, or systems that simply aren't delivering results. Those are the environments where I do my best work. Whether I'm building a marketing function from scratch, rebuilding one that has lost its way, or leading a commercial transformation, I start the same way: with an in-depth assessment of what's working, what's broken, and what's missing. From there, I design the systems, processes, teams, and go-to-market strategies that create sustainable, measurable growth.
My experience spans brand, digital, product marketing, demand generation, marketing operations, lifecycle marketing, creative, analytics, customer experience, and go-to-market strategy. I've learned how each discipline fits together. Connecting strategy with execution, creativity with data, and long-term vision with operational excellence is what allows organizations to move faster, make better decisions, and scale with confidence.
One of the accomplishments I'm most proud of was transforming a brand-new digital department that had no established processes, no meaningful go-to-market representation, and virtually no contribution to revenue. By rebuilding the function from the ground up, aligning cross-functional stakeholders, and creating a scalable demand generation engine, digital became responsible for generating tens of thousands of qualified leads and millions of dollars in revenue.
I'm often brought into organizations during periods of transformation, when leadership wants an objective assessment of where growth is breaking down and a partner who can build what comes next. I thrive in those moments because I enjoy solving complex problems, creating clarity from ambiguity, and leaving organizations with stronger systems than they had before. My goal isn't simply to improve marketing performance; it's to build organizations that are positioned to grow long after the transformation is complete.