With 11+ years of experience at the intersection of marketing, growth, and brand development, my expertise spans every stage of the user journey. I’ve led initiatives across every major marketing discipline, bringing together creative, technical, and strategic expertise to drive growth.
My work spans digital strategy, demand generation, content development, and creative direction, underscored by a deep understanding of user experience, branding, and data-informed decision-making. I’ve led major initiatives like full-scale website redesigns, go-to-market strategies, and multi-channel lead generation programs that have consistently driven measurable impact. Whether scaling up a growth engine or refining a brand’s digital footprint, I bring clarity, momentum, and results.
With over a decade of experience leading marketing and growth functions, I bring a unique blend of strategic clarity and creative thinking to every initiative. From spearheading website redesigns to streamlining operational costs without compromising quality or impact, my work consistently sits at the intersection of performance and purpose. I’ve built and led high-performing teams across tech, biotech, interior design, and consumer brands, always with an eye on both the bigger picture and the smallest, most meaningful details.
Well-crafted strategy only works when the people behind it are supported, aligned, and set up to thrive. I focus on building the operational backbone: refining tech stacks, streamlining lead management programs, and making sure marketing systems actually work for the teams using them. I lead with clarity and trust, creating an environment where people feel ownership, momentum, and purpose in their work. Whether launching a campaign or untangling a process, I stay close to both the people and the execution—because lasting impact comes from investing in both.